Around the year 2001 I read the book “The Cluetrain Manifesto“. One of the authors of this book was a guy called Doc Searls, a very popular early blogger. Doc Searls has been described as “one of the deep thinkers in the blog movement”.
I loved the book, but that is not what this blog is about. Searls wrote a piece regarding the language being used by the technology industry to describe its products, services, and what they do. He called this language Technolatin – “a vocabulary of vague but precise-sounding words that work like the blank tiles in Scrabble: you can use them anywhere, but they have no value.”
His article on the subject is brilliant and funny. If you look at websites of many technology companies even today, you will find the prevalence of Technolatin. Sad but true.