Blog Archives

An impressive elevator pitch

One lesson I learnt early on with regard to client presentations was that you always get less time than planned to make the pitch. Sometimes a 30 minute session can get crunched to 10 or even 5 minutes, and the

Simple or Simplistic?

“I am very frustrated with my team. These guys can never find a simplistic solution to any problem” moaned someone I met recently at a large dinner party. Why would anyone want a simplistic solution to anything? Simple is good,

Summary first

I am reading Bill Bryson’s unbelievably entertaining “Notes from a Big Country”. This book is a collection of essays about the US of A. The essay “Wide Open Spaces” starts thus: Here are a couple of things to bear in

The Elements of Style

The Elements of Style is a style guide for writing in the English language. A timeless classic, this book was written by William Strunk almost a century ago, in 1918. The book had continued to be a handy reference for

What Can a Murder Mystery Teach You About Business Writing?

I grew up reading lots of murder mysteries. Agatha Christie was one of my favorites, and one of my enduring childhood memories is that of Hercule Poirot in the movie “Murder on the Orient Express”. When I started teaching business

Irreverence is Powerful…and Fun

Irreverence is a two edged sword when used on public websites and if done well, it can help you build a loyal audience. My friend Amit often orders food from a fast growing, upstart fast food chain called Faasos. One

The 3 Essentials for Getting Your Business Case Approved and Funded

Through my consulting and corporate training career I have worked with several organizations that struggle with innovation, creativity, and implementation of new ideas. Contrary to popular belief, the struggle most often is not with the ability to generate new and

Are you using Techno-Latin in your corporate communication?

Around the year 2001 I read the book “The Cluetrain Manifesto“. One of the authors of this book was a guy called Doc Searls, a very popular early blogger. Doc Searls has been described as “one of the deep thinkers

Varying the length of your sentences

Gary Provost was an American writing instructor who taught thousands of writers. I love this quote by Gary. “This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what

Rewriting

“Rewriting is the essence of writing well: it’s where the game is won or lost. That idea is hard to accept. We all have an emotional equity in our first draft; we can’t believe that it wasn’t born perfect. But




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