Monthly Archives: June 2013

Varying the length of your sentences

Gary Provost was an American writing instructor who taught thousands of writers. I love this quote by Gary. “This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what

Leadership and Self Deception

For some reason I had an aversion to business books written as novels, but Leadership and Self Deception by the Arbinger Institute was an exception. Yes, you got that right – the author of this book is an institute, at least


“Rewriting is the essence of writing well: it’s where the game is won or lost. That idea is hard to accept. We all have an emotional equity in our first draft; we can’t believe that it wasn’t born perfect. But

Don’t reach out to me; contact me

Clutter is one of the worst enemies of good writing. Scores of new expressions creep into our language every year, and help us say in ten words what we could say in five. This morning I received an out of

The main idea of your document

Hands on writing assignments are a very important part of my business writing workshops, which are based on a top down document structure – the Pyramid Principle. The assignments start with a simple question – What is the main idea

Problem solving and presentation

Structuring business documents in a top down pyramid of ideas is the easiest and most powerful way to improve clarity of the documents. This is the central theme of a workshop I conduct based on Barbara Minto’s pyramid principle. Over

Two of my favorite quotes

This morning I happened to remember two of my all time favorite quotes. Interestingly I got them both from the Indian Army. The first one was written on the wall of an Army Barrack in Dehu Road Cantonment near Pune,

Clarify your thinking before you write

It is amazing how endemic poor writing is around the business world. Poorly written web pages, white papers, proposals, memos, marketing collateral, and even simple emails are a surprisingly common occurrence. Why is it so? The most common cause of